Protein Bars at dm Austria – Tested for the Active Traveler’s Needs

If you’ve ever worked out or traveled in Vienna or anywhere in Austria, you’ve likely noticed how ubiquitous dm stores are. Whether you’re coming out of a gym, finishing a run, or wrapping up a workout at an outdoor fitness area, chances are there’s a dm store within walking distance. In other words, it’s a go-to spot for a quick, post-exercise snack — especially if you’re looking for protein bars at dm to refuel.

As a fit traveler, I’m always on the lookout for convenient protein bars to recharge after training sessions. That said, not all protein bars are created equal, especially when it comes to health and ingredient quality. If you’re unsure what to look for, check out my guide to choosing a healthy protein bar. Since travelers typically can’t order their preferred snacks online while on the road, I decided to start a series testing protein bars available in Austrian stores. To kick things off, here’s a look at dm’s selection.

What I Did: Analyzing Protein Bars at dm

dm offers a whopping 72 different protein bar products (as of June 2025). I analyzed every single one based on key nutritional factors and ingredient quality, then sampled the most promising options.

Specifically, here’s what I focused on (per 100 g):

Additionally, I also made sure to analyze bars based on these ingredients:

Glukosesirup, Fruktose, Maltodextrin, Palmöl, Sorbitol, Mannitol, or künstliche Aromen — all additives I try to stay away from when possible.

What I Found: dm Protein Bars – What’s the Verdict?

• dm stocks several protein bar brands, including Sportness and their own private labels.
• Many bars are practical and budget-friendly, but unfortunately, a good number contain additives like maltitol (a sugar substitute), collagen hydrolysate, and artificial sweeteners.
• In terms of macros, nutritional values are usually decent. Still, fiber content is often too low, and sugar can sometimes be higher than I prefer for strict fitness goals.
• As a result, truly clean-label, natural ingredient protein bars at dm are rare in their selection and often fail to meet my other criteria.

My Take on Protein Bars at dm

If you prioritize clean, natural ingredients and want to avoid extra additives, dm protein bars might not be your top choice. That being said, if you need a convenient, protein-rich snack with moderate sugar and fat levels while traveling, there are a few decent options to consider. Let’s have a look at those options.

My Top 3 Protein Bars at dm for Fit Travelers

1. MaxiNutrition Creamy Core Protein Bar – Hazelnut Nougat

Review

If you’re after a protein bar that tastes indulgent but keeps things pretty clean, the MaxiNutrition Hazelnut Nougat bar is worth a look. It’s packed with decent protein to keep you feeling full and support your muscles, while keeping sugars nice and low.

What I really like is that it avoids all the usual suspects — no palm oil, no maltodextrin, no glucose syrup, and no artificial flavors. So if you’re careful about what you put in your body, this one fits the bill without feeling like a compromise.

It’s a bit richer and a little higher in fat than some bars, so it’s great if you want something satisfying that won’t leave you hungry too soon. Overall, it strikes a nice balance between clean ingredients and great taste, making it a solid go-to for anyone wanting quality nutrition without the filler.

2. HEJ Natural Crispy Protein Bar – Crunchy Brownie

Review

This bar checks most of the boxes for me—high in protein, low in sugar, and it actually tastes pretty good. The chocolate flavor is really nice, and I love the texture. It’s soft but has a crunchy part that makes it more satisfying. The fiber could be higher, and it does contain maltitol, so just a heads-up if you’re sensitive to that. But overall, it’s a solid pick for a post-workout snack. The other Hej Natural bars are good as well, the crunchy brownie has just the most protein and tastes amazing.

5. Sportness Proteinriegel – Caramel Toffee Crisp

Review

If maximizing protein intake is your main goal and you’re less concerned about ingredient purity, this bar delivers. With 60 g of protein per 100 g and low sugar, it’s one of the most protein-rich options at dm. The flavor is sweet and dessert-like, though the ingredient list includes processed components that may not align with clean-eating preferences. Plus, it contains palm oil, which might be a dealbreaker if you’re trying to avoid that ingredient. The fiber content is also quite low compared to other bars, so it might not keep you feeling full for as long.

That said, if palm oil isn’t a huge concern for you, this bar offers great protein punch and taste in one. It’s a good option when you need serious fuel, just keep in mind it’s not the best on the fiber or additive front.

Overview

Protein Bar	Protein Bar	Macros Met?	Additives Avoided?	Notes
MaxiNutrition Creamy Core – Hazelnut Nougat	14.4 g	~	✅	Slightly high fat and calories
HEJ Natural Crispy Protein Bar – Crunchy Brownie	15.5 g	~	❌	Fiber too low, contains maltodextrin and sorbitol
Sportness – Caramel Toffee Crisp	27	~	❌	Palm oil present, very low fiber

Final Thoughts for Fit Travelers

While dm’s protein bar selection might have some products with additives to watch out for, there are definitely some clean, well-formulated options that fit strict ingredient and nutrition criteria. Bars like MaxiNutrition Hazelnut Nougat stand out as convenient, affordable snacks without unnecessary additives.

For anyone serious about clean eating and needing a quick protein boost on the go, this bar can be a solid, reliable choice—especially for active travelers or busy days when packing your own snacks isn’t possible. So overall, dm does offer some worthwhile options if you look carefully!

If you want to check out the entire selection of protein bars at dm, you can browse their product range online (unfortunately, only in German).

Note: Availability can vary by location — smaller dm stores might not carry the full range of protein bars, so you may not find every option listed here in-store. I generally also consider protein bars more of a sweet snack. Yet, when traveling, they are sometimes necessary in order to hit my protein goal.